Has Social Media Replaced Traditional Forms Of Marketing?

Has Social media replaced traditional forms of marketing? Ask anyone and the answer will always be the same. Ask a traditional marketing person that what are the channels that you should be employing as part of your promotional push and their answer, rehearsed over a thousand times, will include words like print, TV, radio, direct mail, commercials, and PR. But then again, these folks must have heard of social media and the awesome power it has over influencing decisions of people to make a direct purchase. Social media is the new frontier to do direct-to-consumer conversions. People are glued to their computers, tablets and smartphones these days and that makes social media marketing the perfect foil that replaces traditional marketing methods. As someone who practices their craft on social media, here are some preconceptions that people need to challenge regarding social media marketing. 1. The Internet. It really has changed the whole marketing landscape. If you are not leveraging
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