The Future of Social Media Platform

Social media, as we know, is an ever changing medium. Since its first boom period a little over 10 years ago, pretty much all of the early frontrunners have fell by the wayside. Myspace and Bebo fell to Facebook and Twitter. These companies are flying high at the moment, but undoubtedly in another 10 years, the landscape will be completely changed again, with or without them. There are several factors that can alter the current of the social media ocean. Some of these changes are gradual, whereas others can be quite sudden. The way established social media companies track and react to these shifts can mean their continued survival, or leave the door open for rivals or new companies to steal a march. Here are a few examples, all of which have caught out social sites in the past, and will likely do the same in the future. Demographics Despite being the hardest change to track and predict, social media sites are slaves to their demographics. If they are going after the many or the few, t
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