Saturday, 18 April 2015
Facebook rework ads and how to use them
Facebook rework ads and how to use them With the advent and subsequent wide adoption of social media, marketing and advertising has taken a brand new direction. Today, any marketer or firm that fails to use social media to market their products and brand is not only shortchanging the firm or themselves, they are also limiting their profit potential. One of the best and by far the biggest social media platform is Facebook. In extension, it also has one of the most vibrant ads marketing platforms second to non-other. Previously, Facebook ads were complicated to use and not to mention hard to measure ROI and the effectiveness of the ads in regards to the objectives. This is no longer the case. Facebook has reworked their ad campaigns structures. Previously, there were two levels of advertising available on Facebook: campaign and ad. Facebook has reworked this into a new structure that breaks this up into ads, ad set, and campaign. Let us look at each of these categories. Campaigns A Face
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