2014 Social Media Marketing Report

2014 Social Media Marketing Report Major findings Here s a quick summary of our primary findings: • Marketers place very high value on social media: A significant 92% of marketers indicate that social media is important for their business, up from 86% in 2013. • Tactics and engagement are top areas marketers want to master: At least 89% of marketers want to know the most effective social tactics and the best ways to engage their audience with social media. • Blogging holds the top spot for future plans: A significant 68% of marketers plan on increasing their use of blogging, making it the top area marketers will invest in for 2014. • Marketers want to learn most about Google+: While 54% of marketers are using Google+, 65% want to learn more about it and 61% plan on increasing Google+ activities in 2014. • Podcasting on growth trajectory: Only 6% of marketers are involved with podcasting, yet 21% plan on increasing their podcasting activities in 2014—a more than three-fold
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